Recessionistas, make room on your Amexes. Yesterday, M Shop designer favorite Jil Sander announced an upcoming collaboration with Japanese fast-fashion brand Uniqlo.
Jil Sander, in the face of an economy declining faster than a mudslide, has made several successful choices recently in an effort to re-energize and re-connect its brand with old and new customers. Their fall '09 show split the collection in two, the first parade an homage to classic Jil Sander suits, the second a display of how they're signature focus on impeccable tailoring is applied to modern, contemporary styles. This was an excellent way to communicate with Jil Sander followers that they have not abandoned their brand image, and to teach newcomers and young fashionistas what the brand is all about.
"While at a fast-fashion price point, Uniqlo’s aesthetic mirrors Sander’s signature minimalism," reports WWD. we couldn't agree more. Making this bold assertion about their perspective at a lowered price point will justify purchases of their higher priced items to younger generations.
Get on this M Shoppers! Well, after your visit to the TopShop opening of course...
Click here for the WWD article
No comments:
Post a Comment