Tuesday, March 24, 2009

OMG

Remember back in the 90's, when everyone wore CK One and uniformity seemed as daring and controversial a fashion statement as Kate Moss flaunting anorexia on Times Square billboards? There seems to be nostalgia in the air. Not only are No Doubt reuniting for one last tour, but The Gap is making a comeback.

The original fast fashion pioneer went on a roadshow to London Fashion Week to market their product not only to US customers, but to the world as a worthy adversary to H&M, Uniqlo, and others who stole their business model and ran with it.

The American retail matriarch, cousin to Banana Republic, grandmother to Old Navy, has successfully focused on bridging the gap (sorry, couldn't help it) between accessible price point and desirable design. This is thanks to lead Creative Patrick Robinson, who perhaps figured it out while designing a line for Target. Whatever the case, we're thankful. Walking back into the Gap will feel like a high school reunion. Time to break out the plaid and the Nirvana albums. but wait, didnt Dave Grohl make a comeback too?

http://www.style.com/fashionshows/review/F2009RTW-GAP

No comments: