Thursday, May 14, 2009

OMG

Check out this article we found on defamer.com, shedding light on Anna Wintour's recent and unusual friendliness with the press. She held an "inside the actors studio"-like conference with John Tisch, fielding questions from no-namers at the 92nd street Y!!

The article amusingly attempts to decode the mystery of a $25,000 sequined dress Ms. Wintour says she nixed for a Meisel shoot on behalf of the declining economy, which defamer.com believes to be "the key to understanding the new fashion economy."

We think it raises and important question about PR and branding. Like many of her other colleagues--Armani, Jil Sander, Kate Moss, Michelle Obama--she is utilizing the press to reposition and strengthen the Vogue Image. That's pretty obvious, and so is the answer to the dress mystery: Balmain.

Still, the article raises some great points about Vogue's content consisting of photoshoots that appease advertisers spaced out by fluff stories on obvious topics. Definitely worth reading.

here's the link: http://jezebel.com/5252682/what-piece-of-apparel-is-anna-wintours-fashion-rosebud?skyline=true&s=x

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