Thursday, May 14, 2009

OMG

Check out this article we found on defamer.com, shedding light on Anna Wintour's recent and unusual friendliness with the press. She held an "inside the actors studio"-like conference with John Tisch, fielding questions from no-namers at the 92nd street Y!!

The article amusingly attempts to decode the mystery of a $25,000 sequined dress Ms. Wintour says she nixed for a Meisel shoot on behalf of the declining economy, which defamer.com believes to be "the key to understanding the new fashion economy."

We think it raises and important question about PR and branding. Like many of her other colleagues--Armani, Jil Sander, Kate Moss, Michelle Obama--she is utilizing the press to reposition and strengthen the Vogue Image. That's pretty obvious, and so is the answer to the dress mystery: Balmain.

Still, the article raises some great points about Vogue's content consisting of photoshoots that appease advertisers spaced out by fluff stories on obvious topics. Definitely worth reading.

here's the link: http://jezebel.com/5252682/what-piece-of-apparel-is-anna-wintours-fashion-rosebud?skyline=true&s=x

Monday, May 11, 2009

You Better Work

Click here for WWD's Costume Institute Gala report.

Some of our favorite quotes :

"The ladies’ room drew a mixed crowd, including Olivier Theyskens, Lou Doillon, January Jones, Eva Mendes, Jack McCollough and Lazaro Hernandez. The sinks were filled with wet cigarette butts and there was so much exhaust in the air that even nonsmokers like Zellweger left smelling like an ashtray..." WWD.com staff

“In today’s world, muses don’t come for free. They’re a lot of money...” Tom Ford on designers and their muses.

Check out more at wwd.com

Friday, May 8, 2009

You Better Work

Felicia Sullivan's Fashion for All event hits Ft. Greene on May 16th, 2009. We're partially excited because it's right near our offices, but also because the shopping event will include heavily marked down selections from designers like Balenciaga, and its all for a good cause. 250 women from low-income households were given access to this well-stocked sale. What a way to boost morale! Just because you're down on your luck doesnt mean you dont deserve something fabulous.

Kudos to Ms. Sullivan for planning such an inspired event. Work it, girl.

for more information check Felicia Sullivan's blog: http://feliciasullivan.com/?p=1239

Clothing donators receive a wholesale discount on MINT by Jodi Arnold!!!

Monday, May 4, 2009

Up and Coming

CARRIBEAN CERULEAN CHIC


All too often we fail to look for correlations between real life and fashion trends. For consumers, the research involved in understanding a trend is less important than whether or not the 3 B's (Bergdorf, Bendels, Barneys) have deemed it a must-have. The designers word is rarely questioned. Norwegian Ice Princess? Sure, Galliano. Safari Chic? Okie dokie Michael Kors.

After a recent 5-day excursion on the french and dutch sides of St. Martin, we had the opportunity to see for ourselves just how inspired designers can be by the world around them. We've been reading that blue is the color to wear for spring, and realized when we touched down on the Carribean Island we hadn't fully understood why until we'd arrived here.

The clear waters of the carribean were an instant comparison to Gucci's cerulean chiffon gowns. We saw Balmains distressed acid-wash denim in the cloud spotted periwinkle skyline. It was a nice reminder of why these choices are made in design; not for the richness of their hue or the quality of fabric, but because they call to the actual climate and culture of the season.

These are shades we'd find floating below white stucco houses on hills in Santorini or Capri. We see them mixed with yellow and gold, a combination reminiscent of sunsets in clear skies.

It's a reminder to look for life existing in fashion, and a recalling of the reason we love what we do.

For more trend tips and consultations for your boutique, visit www.mshopnyc.com to make an appointment!

Friday, May 1, 2009

OMG

In a recent taste test conducted by the American Association of Wine Economists, 18 volunteers were given a range of pate dishes, asked to distinguish which of these was actually dog food. The results? only 2 of the subjects were able to correctly identify the dog food from the variety of gourmet spreads.

a spokesperson claims the test proves that "content plays a huge role in taste and value judgment."

hmm...we wonder what this says about Label Whores ...

check out the article: http://www.latimes.com/business/la-fi-pate1-2009may01,0,6580998.story?track=rss

OMG

DO NOT MISS THIS!!!

Refinery 29's Port Authority Pop-up Store opened today and runs for the next week. The "about as secret as a sample sale in nyc can get" sample sale features unique designers like Rick Owens marked down to the kind of prices you have to hear twice to believe. In fact, if nymag's fashion blog The Cut didnt print an announcement, we might not think this is true.

This could signal a new wave in the new york retail experience. Sample Sales have always been a staple, but as they become more prevalent and legitimate we might find less fashionistas window shopping, instead opting to save their pennies for these magical moments.

Check out this article by thedailybeast.com on scheduled sample sales: http://www.thedailybeast.com/blogs-and-stories/2009-04-29/shopping-showdown-at-high-noon/

for more info on the save fashion sample sale: www.savefashion.com

OMG

Check out this article in the daily beast about "FACE MASK CHIC," the new trend sparked by that pesky little airborne swine flu pandemic. We're not sure if its horribly inappropriate or positively upbeat...who says when life gives you lemons you cant make a chartreuse minidress? From a trend perspective this is only temporarily cute, but we wouldn't go around stocking up on dust masks, nor would we expect to see them at the next accessories trade show. Consumers, save your dollars for that Balmain jacket you're drooling over. Buyers, well, you should just know better.

here's the article:

http://www.thedailybeast.com/blogs-and-stories/2009-04-30/face-masks-are-the-new-black/#gallery=231;page=9

For trend forecasting and consultation for your fashion business, visit the M Shop!